CUIR A PARIS show confirms its excellent performance
The 24th edition of CUIR A PARIS welcomed 349 exhibitors and 13,044 visitors, which represents an increase of 22.5% and 6.5% respectively on February 2012. The show produced another record edition for this Summer 2014 season. The collections of leathers, textiles for accessories, furs and components are increasingly popular with players from the fashion and luxury sectors.
“We received more than 400 visitors”, the Italian exhibitor, Fedi Silvano, was delighted to tell us. “By the end of the second day, we had already reached our visitor numbers for last September”, Bodin Joyeux, French specialists in dipped lamb leather, were pleased to report. Optimism was the watchword and the comments on attendance were unanimously positive, both in terms of the quantity and the quality of the contacts made. Each exhibitor met with their regular customers to prepare a new season, but many also saw new contacts, sometimes from the textile sector which is using more and more leather in its ready-to-wear collections.
“The show is becoming more international”, noted the Tuscan exhibitor Ta-Bru, as did many others, who were pleased to have met professionals coming mainly from Europe (84%) but also from the United States, Japan, Korea, China, Brazil and even from Russia (+12%). Continuing the trend from last September’s show, Italian visitor numbers increased (+23% in February 13 and +22% in September 12). Mention should also be made of the remarkable presence of Portuguese visitors (+25%) another shoe-making country. As for the wider export market, whilst the Chinese New Year produced a drop in visitors (-36%), New York Fashion Week did not have animpact on visitor numbers from the United States (+9%).
Quality and creativity coupled with the perfect timing of the dates are the keys to the success of the show, which took the opportunity with this edition to give itself a new identity.
The new stands, which were successfully tested last September, were rolled out across the show for this edition and were popular for their sober lines, functional performance and clarity. “Colours and materials stand out better thanks to this new palette of whiter shades. The stands seem bigger and brighter”, were the comments from many exhibitors such as Dias Ruivo, American Tanning and Atlantic Leather.
This new, more high-end image will continue to develop in the coming months with a new logo, new signage, a new marketing campaign and a new website. This overhaul occurs at the same time as the show swaps halls with ModAmont next September. The trimmings and accessory show for fashion and design will be closer to its new owner, Première Vision SA, which bought it in 2011. At the same time, CUIR A PARIS will take up residence in Hall 3 to increase its capacity and allow it to welcome exhibitors whose applications to attend the show had to be refused due to a lack of space in September 2012.
Next edition CUIR A PARIS : 17-19 September 2013 - Hall 3
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